Ready to soar to success at your next corporate event? From product launches to office parties and networking functions, your goal is to push your business into the limelight.

So pop your creative hat on and use some innovative strategies to dazzle your guests. This way, you’ll not only stand out from the crowd, but your event will be the talk of the town until the next one!

Here’s how to do it.

Choose a show-stopping venue

You know those all-white conference rooms with fluorescent lights and bland office furniture? That’s what you want to avoid when choosing a venue for your event. Offer your guests a memorable experience in a space that’s atmospheric and suits your product, business or objectives.

For example, instead of a standard function room, hire a rooftop terrace or hold your event in a park. Make use of music, lighting and props to create an environment that’s fun and motivating. Best of all, when your guest’s senses are engaged by the atmosphere of a venue, there’s less work for you to do on the big day!

Keep engagement high

Standing out from the crowd is all about entertainment, no matter what kind of corporate event you’re hosting. People want to feel inspired and stimulated, so it’s important to create anticipation about what comes next. Make sure your event schedule is peppered with advertised breaks of live music, performances or activities.

Consider hiring motivational speakers or industry experts to deliver information that’s relevant to your business. If you’re launching a product or service, set up an interactive station where guests can sample it in real-time.

Entertain with clever catering

Corporate event catering in Sydney is so much more than feeding the hungry hordes! Take advantage of everyone’s love of food and turn catering into an event itself. How? It’s all about offering a unique, exciting experience that adds an element of surprise. For example, the delicious smell wafting from a hot dog stand gets everyone talking before the first bite! As an all-round sensory treat, it amps up the entertainment factor and turns catering into a headline act. Plus, you can even add your own branding to a hot dog cart!

Build the buzz on social media

So, you’ve chosen a fantastic venue, organised entertainment and booked unique party catering in Sydney. Now, it’s time to build the buzz! Social media is your best friend who gets the word out. Start posting enticing sneak peeks of the performers, industry speakers and scrumptious hot dogs.

Adding an element of exclusivity is a known driver of anticipation, so make your event ‘invite only’ to ensure all your best customers, staff or clients feel like VIPs. Another way to attract attention is to hold competitions and giveaways where the winners are announced on the day.

These tips ensure entry to your event is the hottest ticket in town. Afterwards, keep the social media buzz going with images of the event highlights and hints of what’s to come in the future. They’ll be lining up for more!