Do you wonder if corporate events are worth the time and expense? Although they do require a considerable investment, they can also pay off in some very valuable ways.
Whether you want to engage your customers or give back to hard-working employees, here are five reasons to host a corporate event.
1. Improve company morale
A business is only as good as the team behind it, so it’s crucial that your staff feel inspired to do their best work, and validated for a job well done. Holding an awards ceremony helps to make everyone feel valued, along with encouraging great work in the future. Keep it simple and arrange event catering in Sydney for a special lunch at the office, or throw a more elaborate party at the end of the year with interactive games and humorous awards. Either way, expect to see team spirit soar!
2. Encourage team building
These days, it’s not unusual for employees to communicate with each other mainly via email or over the phone. Though technology offers a convenient way to get things done, it doesn’t often allow for real connections to form. To break down barriers and create a united work environment, team building events are the way forward. They give employees the chance to get to know each other’s strengths and weaknesses, while learning how to best work together. Organise an office sports day, hire a hot dog cart for a treat, and look forward to increased productivity in the workplace!
3. Create brand awareness
If there’s one way to make a splash with your brand or a new product, it’s throwing a fabulous event. No amount of digital marketing can compete with meeting your customers in person. Plus, when you do, it’s likely they’ll spread the word for you on social media! Expand your reach with a function that highlights your brand, while offering catering, entertainment or interactive displays to give guests a firsthand experience of what you have to offer.
4. Generate revenue
Unfortunately, when it’s time for budget cuts, a costly corporate event is among the first things to go. However, rather than viewing events as an expense, switch your mindset to ensure they make money for you. Connect with other businesses relevant to your industry to share the costs, while reaping the rewards of joint advertising to get your name out there. At the same time, the networking opportunities alone are likely to present further opportunities to increase revenue.
5. Obtain valuable feedback
Whether you hold a corporate function to launch a product, raise funds for a charity or reward your staff, it’s a guaranteed way to receive valuable feedback. Personally connecting with the people surrounding your business encourages trust and gives everyone a forum to express their ideas and opinions, giving you a great indication of how to move forward in the future.
While corporate functions do require a considerable amount of time, money and hard work, the results more often than not outweigh the effort. And if it’s not in your budget to go all out, remember that even a small event can be just as effective in achieving your goals.